I'm not sure why but I affiliate the maui and sons brand with the 90's especially all the way up to 1998, maybe it's because the brand was everywhere when I grew up, similar to how you see a lot of abercrombie and fitch shirts nowadays. Anyways maui and sons is simply a clothing/apparel brand but they made a lot of cool designs and had an awesomely 90's logo so that's probably why it was everywhere. I still have some hats and a fanny pack to keep the spirit alive, it seems like the brand was going for a beach theme which is why I associate it with going to the beach and muscle shirts and swimming so I wear it with pride
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